- Written by Chris Akin
WHAT ABOUT NOW
Every couple of years, a new Bon Jovi album comes across my desk. This reminds me every couple of years that there was a time when Bon Jovi was actually a solid rock band. For all the metalheads that want to instantly dismiss this band, those of us that grew up in the early 80s remember very distinctly that in the world of popular rock and metal that for the first time dominated the radio, it was Bon Jovi and Motley Crue that were the first of the massively popular. To be honest, Bon Jovi's popularity dwarfed that of the Crue. It was so big, in fact, that you saw bands like Def Leppard change their style and mimic it to find superstardom for themselves. Now though, and really for the last 20 years, Bon Jovi has been a sellout joke that has led with an overplayed radio single that program directors at middle of the road stations eat up, and then they disappear until halftime at some corporate NFL event here and there. They have become more of a brand than a creative entity, and most of their albums since KEEP THE FAITH have been universally below average.